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Selling Your Company for $15 Million Then Working the Counter of McDonald’s
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E398: The founder of Meetup.com, Scott Heiferman, sold Meetup.com a few years ago for $200 million. Then he went to work as an associate at an Amazon fulfillment center.
Two decades before that, he sold a different company for $15 million. Then he went to work the counter of a McDonald’s.
+ How Avi Schiffmann got 5,100 backlinks for a $2,000,000 gamble and will now be fundraising $100,000,000.
+ The new way social media platforms work during crises. Insights synced from TikTok and Instagram after over 1,200 videos.
Scott Heiferman’s story: https://web.archive.org/web/20040616091238/http://www.heiferman.com/mcd/
00:00 Episode Overview 01:45 Avi Schiffmann’s Viral Gamble 06:18 Lessons from the Founder of Meetup.com 15:38 Marketing A Meltdown 21:55 Edward Sturm’s Absurd Consistency 24:22 Sign-Off
#digitalmarketing #startups #ycombinator #entrepreneurship
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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