Something Weird Is Happening on LinkedIn

The Edward Show

E386: Something crazy is happening with LinkedIn.

This LinkedIn video - https://lnkd.in/d-n8eGUx - only has 1 like but is up to 17,000 impressions and growing by 1,000 impressions every 20 minutes.

There have been rumors that LinkedIn is turbocharging videos, and this looks to be the case.

The video came out on a company page of mine that only has 80 followers... and these 80 followers were enough to jumpstart the video to a point where it's now growing by 3,000 impressions per hour.

Also, from my experience, the algorithm on LinkedIn moves a lot slower than TikTok or Instagram Reels.

This is the fastest velocity of impressions I've seen and I've had LinkedIn videos already get hundreds of thousands of views.

This video originated from TikTok and also got tens of thousands of views on Instagram Reels.

Now is the best time to be a video creator.

00:00 LinkedIn's Viral Video Phenomenon 00:39 Analyzing Video Performance on LinkedIn 00:49 Syndication and Automation 01:19 Unexpected Viral Success 01:39 The Theory Behind LinkedIn's Algorithm 02:37 Experimenting with Company vs. Personal Pages 03:18 LinkedIn Engagement Insights 06:41 Optimizing Video Descriptions for LinkedIn 07:24 LinkedIn's Algorithm Update 08:00 Practical Advice for LinkedIn Video Strategy 09:11 Case Study: Growing an Instagram Audience 10:25 Leveraging LinkedIn for B2B Marketing 11:21 The Insanity of LinkedIn Videos

#socialmediamarketing #linkedinmarketing #digitalmarketing #marketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/