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Will OpenAI's SearchGPT Ruin SEO?
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E395: SearchGPT is OpenAI’s GPT-enhanced search engine. OpenAI is coming directly after Google’s main business.
Searchers no longer need to go into the results to get their answers.
So digital marketers are wondering - “Is SEO still a viable channel?”
The answer is yes and no.
Not for SEO as we know it - not for top-of-funnel.
For bottom-of-funnel, however - it is a blue ocean.
The old SEO is dead.
This is the future of SEO.
00:00 OpenAI's New SearchGPT 01:10 SEO in the Age of SearchGPT 02:29 The Future of Keywords 05:22 SearchGPT's Impact on Exploratory Traffic 07:27 SEO Volatility with Generative AI 09:12 Recommendations
#seo #searchengineoptimization #digitalmarketing #openai
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
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