40. Inside Fitbod: Habit Building in Fitness Tech with Josh Gnanayutham

The Estee Show - Product Management & Business Insights

Unlocking the Future of Fitness with Josh from FitBod

Join us in this exciting episode as we sit down with Josh, a seasoned product manager with an impressive background in consumer tech, to explore the innovative world of FitBod. Discover how Josh's passion for weightlifting shaped his career and led him to FitBod, an app revolutionizing the way we approach strength training. Josh shares his insights on habit formation in fitness, the key features of FitBod, the role of AI in personalizing workouts, and the future of fitness apps. Perfect for tech enthusiasts and fitness buffs alike, this episode offers a deep dive into the intersection of technology and fitness.

00:00 Introduction and Josh’s Welcome

00:21 Discovering Weightlifting and Fitness Apps

01:51 Josh's Career Journey to FITBOD

03:57 FITBOD's Unique Features and Habit Formation

07:25 The Science Behind FITBOD's Success

12:26 User Experience and Feature Requests

19:20 Future of Fitness and Personal Training

22:07 Lightning Round and Closing Thoughts

Josh’s Bio: Josh is a product leader who has spent almost 10 years launching and growing consumer products. He started his career at Microsoft and then moved to Zillow where he led their personalization efforts from a nascent stage to a top driver of revenue and traffic growth. Next, he went to Lyft where he helped launch and scale 3 new consumer business lines from 0->1. He’s currently Head of Core Product at Fitbod where he’s responsible for the entire core experience. Josh is also a long-time fitness enthusiast and has competed in bodybuilding.