How to attract and build deeper relationships with wedding planners

The Floral Hustle

Welcome to the Floral Hustle podcast! In this episode, your host Jen dives into strategies for attracting more wedding clients and maximizing your marketing investments. Listen in as Jen shares valuable insights from her Florist Foundations course, discussing why traditional wedding fairs might not be the best investment and how to effectively reach your ideal clients through strategic partnerships.

Episode Highlights:

• Marketing Investments: Discover why investing your marketing dollars wisely can yield better results than traditional wedding fairs. Jen explains the importance of targeting venues and planners who are already in front of your ideal clients.
• Preferred Vendor Strategy: Learn how participating as a preferred vendor at venues can position you as an expert and attract clients who value your expertise and experience.
• Wedding Planner Relationships: Jen shares her top tips for building relationships with wedding planners, including:
  • Interacting with planners on social media.
  • Sending personalized messages and direct interactions.
  • Utilizing snail mail for a unique and memorable touch.
  • Hosting virtual coffee meetings to build rapport.
• Marketing Materials: Tips for creating impactful marketing materials like postcards and gift boxes to send to potential wedding planner partners.
• Styled Shoots: Understand the benefits of collaborating on styled shoots with planners to showcase your work and build relationships.
• Planner Patrol: Learn how to keep track of potential planners to collaborate with by organizing and saving their profiles for future outreach.
• Professionalism and Follow-Up: Emphasize the importance of professionalism in all interactions and follow-up communications to build long-term relationships with planners.

Key Takeaways:

• Strategic marketing investments can lead to higher-quality leads and clients who value your services.
• Building relationships with wedding planners can significantly impact your business by connecting you with clients who have larger budgets and a greater appreciation for floral design.
• Consistent, meaningful interactions and thoughtful follow-ups are crucial for establishing and maintaining professional relationships.

Thank you for tuning in to the Floral Hustle podcast! We hope these tips help you attract more wedding clients and grow your floral business. Have an amazing, flower-filled weekend!