The FODcast Season 5 | Episode 7 with Mikko Mantila

The FODcast

Welcome to Episode 7 of The FOD: The Future Of All Things Digital - the podcast designed to bring you the latest hot topics and trending discussions across the wider world of eCommerce.
In this penultimate episode of Season 5, we were delighted to welcome seasoned
digital leader, Mikko Mantila , Co-Founder and CEO of IONA - an award-winning agency who specialises in next-generation eCommerce.
Founded in 2019, IONA has gone on to experience rapid growth, with studios now in Helsinki, London, and Davao City in The Philippines. And, with a client base that continues to expand across the Nordics and the UK, Mikko has most recently experienced success with notable involvement in the MACH Alliance's C-suite advisory board.
The episode delves into IONA's background, pioneering the adoption of headless technology, as well as a focus on the evolution of composable strategies over their first 5 years in business.
In our chat, Mikko reflects on the 'hype' surrounding the concept and the necessity for businesses to consider its implications carefully, emphasising the importance of organisational readiness, cultural alignment, and clear communication of expected benefits and ROI.
The conversation deep dives into the complexities and realities of embracing composability in today's rapidly evolving business landscape, offering valuable insights and guidance for businesses navigating this transformative journey.
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Capítulos

1. The FODcast Season 5 | Episode 7 with Mikko Mantila (00:00:00)

2. The background of IONA (00:02:10)

3. How have you seen the growth of Composable? (00:04:33)

4. What have we learnt since the early introduction of Composable? (00:07:53)

5. Is there a typical type of business that you would say should not consider a move to Composable? (00:13:13)

6. How much impact has the MACH Alliance had in this space? (00:19:10)

7. What is the number one reason that Composable transformations fail? (00:23:42)

8. Have you noticed that as everyone becomes more aware of expectations, that getting them involved in the project has become easier? (00:27:24)

9. What are the top three things would you advise a customer on before starting their journey? (00:30:12)

10. What is the number one thing that you would be doing before deciding on which SI to use? (00:35:56)

11. Where do you see the market going from here? (00:41:45)