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How big data and AI are transforming out-of-home – and advertising
Manage episode 405676348 series 2581955
David Owen, Research and Insights director at nationwide out-of-home media group oOh!media and Tori Colebourne, CMO at Black Pearl Group, an NZX listed SAAS / cloud business join Duncan Greive on The Fold to talk about the role of data in media and communications decision-making in 2024 and beyond.
Learn more about your ad choices. Visit megaphone.fm/adchoices
226 episódios
Manage episode 405676348 series 2581955
David Owen, Research and Insights director at nationwide out-of-home media group oOh!media and Tori Colebourne, CMO at Black Pearl Group, an NZX listed SAAS / cloud business join Duncan Greive on The Fold to talk about the role of data in media and communications decision-making in 2024 and beyond.
Learn more about your ad choices. Visit megaphone.fm/adchoices
226 episódios
Alla avsnitt
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