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BONUS: How Riskified Empowers Merchants at Their User Summit
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Join Jordan as he sits down with Jeff Otto, the CMO of Riskified, during their user conference in Brooklyn, New York back in June 2024. They discussed how the event brings merchants together to share insights and fight fraud collectively and the value of connecting with peers who use the same software, highlighting how these summits deepen trust between merchants and vendors.
Jeff shared his pride in his team for organizing the conference and creating a space for collaboration. They talk about the surprising rise in payment fraud in markets once considered safe and how Riskified uses advanced AI to predict and prevent such fraud, moving beyond just credit card issues to focus on customer identity.
They also discuss the importance of merchants interacting with product builders which helps tailor solutions to real needs, rather than just creating features they think are cool.
Finally, Jeff announces new products like Decision Studio and Policy Decisions. These tools let merchants customize settings and rules, providing more control over fraud prevention strategies.
Enjoy the discussion!
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