Fique off-line com o app Player FM !
Going global with GQ editorial boss Will Welch
Manage episode 359981607 series 3406922
The Covid-19 pandemic led Conde Nast to accelerate its plans to create a digital-first global content strategy. Several of its biggest brands, including Vogue, GQ and Conde Nast Traveller, have now restructured under global leaders - ending unnecessary competition and sharing the same joint vision and ethos for the first time.
GQ global editorial director Will Welch spoke to Press Gazette about how the magazine brand has evolved under his editorship, how teams on its 20 international editions now work together and how this benefits its advertising clients.
Welch was speaking shortly before the launch of GQ's inaugural Creativity issue, the first time the magazine will share the same pages cover to cover in every market, and Global Creativity Awards gala being held in New York.
Hosted on Acast. See acast.com/privacy for more information.
76 episódios
Manage episode 359981607 series 3406922
The Covid-19 pandemic led Conde Nast to accelerate its plans to create a digital-first global content strategy. Several of its biggest brands, including Vogue, GQ and Conde Nast Traveller, have now restructured under global leaders - ending unnecessary competition and sharing the same joint vision and ethos for the first time.
GQ global editorial director Will Welch spoke to Press Gazette about how the magazine brand has evolved under his editorship, how teams on its 20 international editions now work together and how this benefits its advertising clients.
Welch was speaking shortly before the launch of GQ's inaugural Creativity issue, the first time the magazine will share the same pages cover to cover in every market, and Global Creativity Awards gala being held in New York.
Hosted on Acast. See acast.com/privacy for more information.
76 episódios
所有剧集
×Bem vindo ao Player FM!
O Player FM procura na web por podcasts de alta qualidade para você curtir agora mesmo. É o melhor app de podcast e funciona no Android, iPhone e web. Inscreva-se para sincronizar as assinaturas entre os dispositivos.