The Balancing Act: AI and Human Creativity in Design with Richard Harpham

The Green Building Matters Podcast with Charlie Cichetti

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3M ago 46:19

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Richard Harpham has more than 20 years of experience launching products into international markets for both start-up ventures and enterprise organizations. Currently he is a co-founder of Skema, Inc.

Richard has experienced most of the highs and lows of bringing disruptive technology to developers, designers and contractors. He was an early hire at the start-up, Revit Technology Corp, and then after Revit was acquired by Autodesk, spent nine years helping to bring it and a ‘new’ concept of BIM to the U.S. market.

At the same time, he also led global marketing for AutoCAD and all Autodesk AEC products. More recently, at Katerra, he led software strategy to support transformational changes in how buildings are designed, engineered, and delivered.

Show Highlights

Skema founded to address challenges in design for constructability.
Focus on modular, repeatable elements in building design.
Tips to design with constructability in mind early in the process.
Emphasis customer implementation and value experience over sales and marketing
AI in Architecture and Construction applications are mostly narrow and specific.
Skema uses machine learning and AI for design assistance and understanding visual aspects of previous designs.
AI needed as a design assistant, not a replacement for human architects.
Importance of asking the right questions about AI technology.

“Let's have the machine look after the things that aren't the inspirational and differentiated part of design, so that you can put more time into thinking about the quality and things that you bring as a designer that truly make the difference to the owner, the client, the occupier, and probably help you win more work and make more money in the process when you deliver the designs.”

-Richard Harpham

Get the episode transcript here!

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