Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Conteúdo fornecido por The Growth Hub Podcast and Advance B2B. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por The Growth Hub Podcast and Advance B2B ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Player FM - Aplicativo de podcast
Fique off-line com o app Player FM !
Fique off-line com o app Player FM !
How Founders Can Fix Sales and Marketing Alignment - With Dave Kellogg (Balderton Capital)
MP3•Home de episódios
Manage episode 362911611 series 1549774
Conteúdo fornecido por The Growth Hub Podcast and Advance B2B. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por The Growth Hub Podcast and Advance B2B ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
What should founders do to fix sales and marketing alignment once and for all? Dave Kellogg is an Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO. In other words, he has a lot to say about sales and marketing. Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales. In the second part of our chat, Dave discusses marketing and sales alignment, how to do it right, and what founders should do from the get-go to make it happen. Hope you enjoy it! > Why are sales and marketing so often misaligned? > … and what to do about it > What founders & CEOs should understand about marketing > How to find the right balance between building and scaling sales and marketing? Happy listening!
…
continue reading
113 episódios
MP3•Home de episódios
Manage episode 362911611 series 1549774
Conteúdo fornecido por The Growth Hub Podcast and Advance B2B. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por The Growth Hub Podcast and Advance B2B ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
What should founders do to fix sales and marketing alignment once and for all? Dave Kellogg is an Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO. In other words, he has a lot to say about sales and marketing. Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales. In the second part of our chat, Dave discusses marketing and sales alignment, how to do it right, and what founders should do from the get-go to make it happen. Hope you enjoy it! > Why are sales and marketing so often misaligned? > … and what to do about it > What founders & CEOs should understand about marketing > How to find the right balance between building and scaling sales and marketing? Happy listening!
…
continue reading
113 episódios
همه قسمت ها
×Bem vindo ao Player FM!
O Player FM procura na web por podcasts de alta qualidade para você curtir agora mesmo. É o melhor app de podcast e funciona no Android, iPhone e web. Inscreva-se para sincronizar as assinaturas entre os dispositivos.