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My Exact Low Cost Ad Strategy to Launch a Group Coaching Program (Part 1: The Strategy)
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Say what you will about ads, I think they're amazing and work like a charm. (Every strategy can work if you know how to work it!) After running hundreds of ad campaigns for clients through my agency, I deeply understand how ads work – and because of that, I wanted to incorporate them into my upcoming launch.
In this episode, we're going to dig into my EXACT strategy for running ads for a brand new program launch – so that if you were to want to do the same, this can offer you some guidelines!
What’s inside this episode:
- How I plan to spend $5 per day per ad to generate a warm audience to retarget (targeting $500 total ad spend)
- How messaging affects your ads and what I'm looking at to get a sense of my messaging's efficacy
- Why I'm deleting ~700 people from my email list and how that's impacting my messaging / ads strategy
- My #1 rule around ads and spending money on ads
- The difference between lead generation vs visibility vs retargeting campaigns (and which I'm doing and why)
- The exact metrics I'm going to track with my ads to decide to stop them or scale them
Let’s connect!
- Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
- Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
- Follow my biz networking company on Insta @visionariesonline
Resources to help you become The In Demand Expert
- Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages
. . . . . . . .
Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!
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