Linda Fanaras the B2B Brand180 Podcast Leveraging AI for Content Creation

The Industrial Talk Podcast Network

Chuck Atkins and Linda Fanaras emphasized the importance of having a clear target audience and foundational documents before leveraging AI tools in content marketing. They stressed the need for a strategy and intention, rather than relying solely on AI to generate content without direction. Chuck introduced his Title wave content platform, which provides training, coaching, and processes to help brands create engaging content across multiple channels using AI. Linda agreed, highlighting the importance of micro-segmenting the audience to develop content that resonates with the intended target. Linda discussed the potential of AI to enhance content strategy, emphasizing the importance of using AI to create targeted content, balance authenticity and efficiency, and analyze competitive data to establish topical authority.

Action Items

• [ ] Conduct video interviews to capture authentic language for more engaging AI-generated content.
• [ ] Build out target personas using Chuck's online persona building tool.
• [ ] Schedule a 90-minute Title Wave content strategy session with Chuck.
• [ ] Reach out to Chuck on LinkedIn or the Title Wave website for more information.

Outline

Using AI for content marketing, with a focus on foundational documents and target audience.

• Chuck Atkins shares insights on using AI to elevate brand presence and connect more effectively.
• Chuck: Identify target audience before using AI tools (0:01:41)
• Linda: Micro-segment audience for tailored content (0:03:56)

Using AI to enhance content creation, including persona development, micro-segmentation, and balancing brand voice with authenticity.

• Chuck suggests using AI to create page titles and metadata that accurately reflect content.
• Chuck recommends using AI to analyze content and make it more helpful and comprehensive.
• Chuck suggests using video interviews to capture authentic language and nuances of a brand's voice.
• Starting with authentic content created by humans can result in more authentic and real content, according to Chuck.

Using AI for content creation, including generating headlines, FAQs, product descriptions, and uncovering competitive data.

• Chuck uses AI to generate compelling lines and hooks for content, starting with the content written and then rewriting the hook.
• Chuck approaches writing product to service descriptions like a copywriter, using prompts and inputs from the target audience, brand promise, and value props.
• Speaker suggests using AI to analyze competitors' content and establish topical authority in industry.

Using AI for content creation, including tips for long-form content and strategies for effective content waves.

• Chuck: Start with outline, write individual topics, then build long-form content.
• Chuck: Use AI to create faith copy, then write intro, conclusion, and tie it all together.
• Chuck Aikens offers custom training sessions to help individuals create a content wave for their brand.
• Foundational documents, such as persona, brand, promise, and voice, are crucial for content creation.
• AI can be used to create high-quality content, but it's important to have a strategy and commitment to see it through.