Why AI May Be Rewriting the Rules of Online Content—Without You Knowing

The Jeff Bullas Show

Jonathan Gillham is the Founder/CEO of Originality.ai – they provide a complete toolset that helps Website Owners, Content Marketers, Writers and Publishers hit Publish with Integrity in the world of Generative AI. They also specialize in AI detection technology. He is also the co-founder of Motion Invest where they help you buy and sell content sites quickly.

Jon has been involved in the SEO and Content Marketing world for over a decade. His career started with a portfolio of content sites and he recently sold 2 content marketing agencies. Through these experiences, he understands what web publishers need when it comes to verifying content.

Having been one of the earliest adopters of generative AI through his agency, Jon understood the wave of plagiarism problems that was coming, even before Chat GPT and GPT-4 were released.

What you will learn

• How AI detection tools can identify AI-generated content in search results, with current estimates showing about 14% of Google search results are AI-generated.

• Why the rise of AI content creation is changing plagiarism detection and management, as AI-generated content becomes more prevalent than direct copying.

• In what ways AI tools like ChatGPT are increasingly being used for research and information gathering, potentially challenging traditional search engines like Google.

• What the ongoing debates are about the ethical use of AI-generated content, especially for sensitive topics like product reviews that could impact health and safety.

• How AI content creation tools are forcing companies to develop new strategies for content optimization, fact-checking, and maintaining editorial standards in an AI-dominated landscape.