5 Emails That Keep SaaS Customers Renewing (Real Examples)

The Jordan P. Anderson Show

Hey there - it’s Jordan,

Today I want to talk about something that's costing you money: your fear of sending renewal reminder emails.

Many SaaS founders tell me they're afraid to remind customers about upcoming renewals.

The logic goes: "If I remind them, they might realize they're not using the product and cancel."

This fear is destroying your professionalism and hurting your business. Here's why:

Professional companies send renewal reminders.

Period.

Your customers expect them. By avoiding these emails, you're not preventing cancellations – you're damaging trust and missing opportunities to demonstrate value.

Here's your new renewal email sequence:

30 Days Before: The Value Email

Send an impact report showcasing specific metrics. How many times did they use your product? What results did they achieve? Don't mention renewal yet – focus purely on value demonstration.

14 Days Before: The Heads Up

Professional, straightforward reminder about the upcoming renewal. Include the exact date and amount. Sandwich this information between value statements about their recent wins and usage.

7 Days Before: The Check-In

Verify payment details are current. Position this as preventing service interruption. Include a quick summary of recent achievements and make support readily available.

24 Hours Before: The Final Notice

Short, crystal-clear email stating the exact amount and timing. Make it easy to reach support if needed. This prevents "I didn't know I was being charged" complaints.

Day Of: The Confirmation

Thank them for continuing with you. Share upcoming features or improvements they'll get access to. Make them feel good about their decision to stay.

Quick Tips:

* Track open rates for each email (aim for 60%+)

* Monitor response types to improve messaging

* Use automation but allow for personalization

* Include specific metrics and achievements

* Make support easily accessible

Remember: Every renewal reminder is an opportunity to showcase value and strengthen customer relationships. Stop hiding from these interactions.

Start using them to build a more professional, profitable business.

📺 Watch it here - YouTube

Cheers,

Jordan P. Anderson

P.S. What's your biggest fear about sending renewal reminders? Reply and let me know – I read every response.

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