All About Google Adwords, Analytics, & Business Listings
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I can't tell you how many times someone in the home industry has told me, "I ran a Google ad and it didn't work." Sadly, I've seen people spend thousands of dollars on Adwords, only to receive zero customers. ZERO. If you're befuddled by Adwords, if you have no idea how to use Google Analytics to your business's benefit, and if you aren't sure why you need a Google business listing, you'll love this episode. Google has created a powerful suite of tools meant to help business owners have a more successful online presence. As with any real-life tools, however, you have to know what you're doing in order for any of it to actually work. If you're confused by these tools or if you know just enough to be dangerous, you're going to walk away from this episode armed and ready to bolster your business online.
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