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The hidden 10%
Manage episode 427892434 series 2900247
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I discuss the inequality present in the music industry, highlighting the challenges faced by artists from lower income backgrounds......
"Stop chasing the 360 record label deal. Get your house in order, get your business in order."
A short (very short) story......
Artist: "The last time I performed was in 2014."
Me: Why?
Artist: "Life happened." (What he means is a lack of fundamental resources needed to pursue a professional career.)
The mainstream music industry focus on the top 10%, and they overlook the bottom 10%. These artists are not in the bottom 10% because they lack talent - they are incredibly talented (with talent direction), they lack a proper independent music business structure (80/20 rule).
When we discuss inequality, we usually think of race, color, creed, and religion. But what about social class? Around +-95% of successful artists come from middle or upper-class backgrounds, not from the lower (even if they say they do). We have a problem here (real vs persona).
We are bringing back this artist (above) who last performed in 2014. We are fixing the wrongs and giving him a chance to shine again, getting him on a track featuring Weezy - branding leverage to get back in the game!
Music Business Worldwide (Top Stories)
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