Episode #10 Dana Dickeson: Creating a Community and Living the Dream

The Legacy Martial Arts Business Podcast

Dana Dickeson shares his journey in martial arts, from his childhood fascination with action movies to his introduction to Brazilian Jiu-Jitsu (BJJ) as a police officer. He recounts his experiences in MMA and the challenges of running a BJJ school in a small area. Dana eventually opens his own gym, Absolute BJJ, and discusses the growth of BJJ in his region. He also mentions his affiliation with Fabio Holanda and the decision to start his own team. Dana Dickeson shares his experience as a martial arts school owner and the lessons he has learned along the way. He emphasizes the importance of finding help and building a team, as well as executing ideas without overthinking. He also discusses the success of his gym and the growth of his tournament, East Coast Grappling. Dana advises gym owners to be mindful of their finances, not to overspend on unnecessary gear, and to seek help and guidance from experts in the industry. He encourages gym owners to be brave and take risks, even when they are scared.

Takeaways:

• Dana's interest in martial arts was sparked by action movies of the 80s and 90s.
• He initially struggled to find a martial art that resonated with him until he discovered Judo and later Brazilian Jiu-Jitsu.
• Dana's journey in martial arts led him to compete in MMA and eventually open his own BJJ gym.
• Running a BJJ school in a small area presented unique challenges, but Dana persevered and saw the growth of BJJ in his region. Find help and build a team to support your gym
• Execute ideas without overthinking
• Be mindful of your finances and plan for a rainy day
• Don't overspend on unnecessary gear
• Seek help and guidance from experts in the industry
• Be brave and take risks, even when you are scared

The Legacy Martial Arts Business Podcast is hosted by Nick Castiglia and Sam Hattlestad, Entrepreneurs and co-owners of Legacy Martial Arts Consulting.

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