Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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006: Is Your Next Business a Productized Service? | Brian Casel
MP3•Home de episódios
Manage episode 226090300 series 2479882
Conteúdo fornecido por Ryan Crispin Heneise. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Ryan Crispin Heneise ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Takeaways:
- Whether you realize it or not, you’re modeling entrepreneurship to your kids. That’s a good thing. Brian was an entrepreneur before he knew he was an entrepreneur. His upbringing in many ways prepared him for a career of self-employment. For all you parents out there listening; take this lesson to heart: don’t be afraid to bring your kids into your confidence about your business. The lessons you’ll teach them just by watching you will change the way they see the world, and will probably inform their own career choices.
- Entrepreneurial enthusiasm is the fuel that drives us. Brian experimented with several different businesses, and you can still hear his enthusiasm for those early wins. Small things, like getting his first customer, and earning his first $59 from his Wordpress theme, were like gas in his entrepreneurial engine.
- Productized services can be easier to launch than SaaS products. A productized service is a service that you offered in a tightly defined package. There’s not a lot of variation in the process of what you do from one customer to another, although the outcome - whatever it is you deliver to the client - is unique to them. AudienceOps is a great example of a productized service: they provide custom content production. Although the content that they develop for each customer is unique, the process is the same, and so it can be done very efficiently. Brian was able to launch AudienceOps very quickly without having to build any infrastructure up front (that came later).
- The only way to get it right is to get it wrong a whole bunch of times. You have to be willing to risk getting it wrong; otherwise, you’ll never start. Start something small, launch it, see what you learned, and then improve your approach for the next time. That’s how you work up the ladder to success.
Full Shownotes:
Links mentioned in this episode:
- Audience Ops
- Ops Calendar
- Big Snow Tiny Conf
- Bootstrapped Web Podcast
- Productize Podcast
- FounderCafe
- ProductizeAndScale.com
12 episódios
MP3•Home de episódios
Manage episode 226090300 series 2479882
Conteúdo fornecido por Ryan Crispin Heneise. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Ryan Crispin Heneise ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Takeaways:
- Whether you realize it or not, you’re modeling entrepreneurship to your kids. That’s a good thing. Brian was an entrepreneur before he knew he was an entrepreneur. His upbringing in many ways prepared him for a career of self-employment. For all you parents out there listening; take this lesson to heart: don’t be afraid to bring your kids into your confidence about your business. The lessons you’ll teach them just by watching you will change the way they see the world, and will probably inform their own career choices.
- Entrepreneurial enthusiasm is the fuel that drives us. Brian experimented with several different businesses, and you can still hear his enthusiasm for those early wins. Small things, like getting his first customer, and earning his first $59 from his Wordpress theme, were like gas in his entrepreneurial engine.
- Productized services can be easier to launch than SaaS products. A productized service is a service that you offered in a tightly defined package. There’s not a lot of variation in the process of what you do from one customer to another, although the outcome - whatever it is you deliver to the client - is unique to them. AudienceOps is a great example of a productized service: they provide custom content production. Although the content that they develop for each customer is unique, the process is the same, and so it can be done very efficiently. Brian was able to launch AudienceOps very quickly without having to build any infrastructure up front (that came later).
- The only way to get it right is to get it wrong a whole bunch of times. You have to be willing to risk getting it wrong; otherwise, you’ll never start. Start something small, launch it, see what you learned, and then improve your approach for the next time. That’s how you work up the ladder to success.
Full Shownotes:
Links mentioned in this episode:
- Audience Ops
- Ops Calendar
- Big Snow Tiny Conf
- Bootstrapped Web Podcast
- Productize Podcast
- FounderCafe
- ProductizeAndScale.com
12 episódios
Todos os episódios
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