MVP141: Altered - The Game Aiming To Change the TCG Industry

The Manaverse Podcast: Magic: the Gathering Business / Game Store Entrepreneurship / LGS Professionals

This episode of the Manaverse Podcast features Eric Dieulangard, the CMO of Equinox. Today we're discussing "Altered," a new trading card game scheduled for release in the summer of 2024, and diving into how the game's innovations fit into the business model of your friendly local game store.

Eric elaborates on Altered's unique features, including its integration of digital elements with traditional card gameplay, and the innovative use of QR codes to merge physical and digital collections. He explains how Altered aims to refresh the trading card game industry, emphasizing a new IP, engaging gameplay, and a mix of casual and competitive elements. We also discuss the game's market strategy, retailer support, organized play, and a Kickstarter campaign, highlighting how these elements are designed to benefit both players and retailers.

If you've been curious about Altered and wondering what all the hype is about, this interview is a great place to start!

Key Points We Discussed:

• What is Altered and what makes it different from other TCGs on the market today
• How the game integrates digital elements with traditional card gameplay
• How the QR code system works
• Altered's artistic inspiration and intellectual property and building that out in a world of established IPs
• A little bit of how the game plays
• The Kickstarter details and retailer pledge
• The Organized Play program details of Altered and the planned support for stores, as well as the the competitive circuit planned for late 2024/early 2025

Links

Altered.gg

Altered Discord server

Altered FAQ

Altered on X/Twitter