Making the Leap with Lee Adkins

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

At its core, real estate is an entrepreneur’s dream. Agents enjoy incredible freedom to build their businesses as they see fit, facing bigger risks than most professions, but also greater potential rewards. Yet in an industry as diverse and individualistic as real estate, making the leap from agent to leader presents unique challenges. For Lee Adkins, the key to building a great team or brokerage is understanding that you can’t do it alone, nor should you. After several years in production as a real estate agent, Lee gave up selling to manage a real estate team full time. Under Lee’s guidance, the Atlanta Sold Sisters doubled their revenue in just two years. Today, with his consulting firm Amplified Solutions, Lee is helping real estate teams of all kinds establish the structure, culture, and strategies they need to break through. In this interview, Lee Adkins discusses the challenges and pitfalls of expanding your real estate business, and why the key to growth is embracing not just your strengths, but also your weaknesses.