Healthcare Systems Today And The Role Of Social Media Within It With Dr. Alejandro Badia

The Medical Sales Podcast

Join us for an enlightening conversation with the distinguished Dr. Alejandro Badia, a world-renowned hand surgeon and healthcare advocate. Dr. Badia's journey from his immigrant roots to becoming a leading medical practitioner in Miami is truly inspiring. Learn how a childhood experience with his grandmother's rheumatoid arthritis ignited his passion for hand surgery, leading to his extensive training at N.Y.U. and a transformative fellowship in Pittsburgh. Dr. Badia provides fascinating insights into the evolution of medical practice, the complexities of Medicare and Medicaid, and his relentless pursuit of high-quality healthcare services.

Dr. Badia's transition from group practices to establishing the Badia Hand to Shoulder Center is a tale of perseverance, specialization, and strategic branding. We discussed the challenges he faced when opting for a solo practice model and the importance of fair compensation and specialized outpatient care. Discover the thought process behind the innovative OrthoNOW model, which aims to rectify the inefficiencies of traditional referral systems by providing immediate and specialized orthopedic care. The journey of building a highly efficient surgical center and the significance of having on-site hand therapists for patient recovery are also highlighted.

In this episode, we explore the pricing and operational hurdles of OrthoNOW and its shift to a licensing model for national growth. Dr. Badia shares his valuable insights on the role of social media in patient education, medical sales, and building a successful practice. From his rewarding experiences on medical missions to his advice for aspiring medical professionals and sales reps, Dr. Badia's wisdom is invaluable. Tune in for a lively discussion, including a lightning round on his latest reads, T.V. shows, and dining experiences, and gain practical tips from a seasoned medical expert reshaping the healthcare landscape.

Meet the guest:

Alejandro Badia, MD, F.A.C.S., F.R.C.S.I., is a hand and upper extremity surgeon, author, and healthcare entrepreneur in Doral (Miami), Florida.

Badia studied physiology at Cornell University and obtained his medical degree at N.Y.U., where he also trained in orthopedics. An A.O. trauma fellowship followed a hand fellowship at Alleghany General Hospital in Pittsburgh in Freiburg, Germany.

He runs an international hand fellowship, served on the review board of a hand surgery techniques journal, and previously organized a yearly Miami meeting for surgeons /therapists devoted to upper limb arthroscopy and arthroplasty. This international meeting was held at the renowned Miami Anatomical Research Center (M.A.R.C.), which Badia co-founded in 2005. In 2008 he created the Badia Hand to Shoulder Center, having previously co-founded the Miami Hand Center, and Surgery Center at Doral. In 2010, he launched OrthoNOW®, the first immediate orthopedic care center in South Florida, later franchising the concept, which can now be licensed to orthopedic colleagues and healthcare systems.

He is currently seeking the optimal strategic healthcare partner. He is the past president of the International Society for Sport Traumatology of the Hand (ISSPORTH), is a member of several orthopedic societies (AAOS, A.S.S.H., AAHS, E.W.A.S.), honorary member of more than ten international hand surgery and arthroscopy associations, and served as honored professor at the prestigious Philadelphia Hand Course in 2012. Having lectured in all seven continents, he focuses on improving healthcare delivery in the orthopedics and sports medicine realm.

Dr Badia has outlined his journey and delved into the major challenges and hurdles of delivering Healthcare in the U.S. through his Amazon best-selling book, "Healthcare from the Trenches," published during the COVID-19 pandemic, and similar issues are discussed in his biweekly 20-minute Podcast, Fixing Healthcare…from the Trenches.

Connect with him:

Website - https://drbadia.com/

His book

Amazon - Healthcare from the Trenches: An Insider Account of the Complex Barriers of U.S. Healthcare from the Providers and Patients' Perspective

Audiobook -https://play.google.com/store/audiobooks/details/Dr_Alejandro_Badia_Healthcare_from_the_Trenches?id=AQAAAEAybRItMM&hl=en_US&pli=1

Follow him on:

X - https://x.com/drbadia

TikTok - https://www.tiktok.com/@badiahand?lang=en

LinkedIn - https://www.linkedin.com/in/drbadia/

Instagram -https://www.instagram.com/badiahand/

YouTube and Podcast - https://www.youtube.com/@drbadia

This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/m4xctj