Creating a High Ticket Offer: Focus on Desire, Instant Results, and Ease

The Michael Cheney Show

Episode Short Description

Discover how to craft a high-ticket offer that can skyrocket your earnings to $1,997 and beyond on The Michael Cheney Show. This episode dives into the psychology of selling what people want versus what they need, using the 'chocolate covered broccoli' analogy. Learn the key strategies to make your offer instant, certain, and easy to maximize sales and provide immense value. Tune in for invaluable insights on creating a backend offer that delivers on its promises and keeps customers coming back for more.

Episode Show Notes

Are you tired of peddling low-cost products without seeing the big bucks roll in? It's time to shift gears and start thinking bigger—much bigger. On The Michael Cheney Show, we've cracked the code to creating a high-ticket offer that could skyrocket your earnings to a staggering $1,997 per sale. That's right, no more playing small with $9 or $20 items. It's time to go for the gold.

**Focus on the Ultimate Desired Outcome**

The journey to a successful high-ticket offer begins with understanding what people truly desire. The common blunder in marketing is assuming you know what your audience wants or needs. But here's the kicker: people don't buy what they need; they buy what they want. It's a subtle but critical difference that can make or break your sales strategy.

Think about it. Households often spend more on entertainment, like TVs, than on essentials such as life insurance. It's a clear indicator that wants trump needs in the world of consumer behavior. This is where the concept of "chocolate-covered broccoli" comes into play. It's about offering something enticing (the chocolate) that's wrapped around what they actually need (the broccoli). It's not about deception; it's about packaging your offer in a way that's irresistible.

**The ICES Formula: Instant, Certain, Easy, and Scalable**

To craft an offer that's truly compelling, it's essential to apply the ICES formula. This stands for Instant, Certain, Easy, and Scalable. Each of these elements is a powerful sales driver.

1. **Instant**: The quicker the results, the better. People love immediate gratification, and if you can provide that, you're onto a winner.

2. **Certain**: Your offer should have a high likelihood of success. If people feel confident they'll see results, they're more likely to invest.

3. **Easy**: If it's too complicated, forget it. Your offer needs to be simple to understand and execute.

4. **Scalable**: Your high-ticket offer should be able to grow without constant hands-on effort from you.

**The Seesaw Principle: Hard Work Now Pays Off Later**

There's a seesaw effect in creating these offers. If it's easy for you to create, it's likely hard for your customer to achieve results, which makes it a tough sell. But if you put in the hard work to make your offer instant, certain, and easy for the customer, selling it becomes a breeze.

So, are you ready to put in the effort to create a high-ticket offer that delivers on its promises? Are you prepared to give your customers what they want wrapped around what they need? If so, you're on the path to potentially making millions.

**Conclusion: Dive Deeper Into High Ticket Offers**

This is just the tip of the iceberg when it comes to creating a lucrative high-ticket offer. If you're intrigued and hungry for more, you won't want to miss the full episode of The Michael Cheney Show. Dive in and discover the detailed steps to crafting an offer that could transform your business and lead to the financial freedom you've been dreaming of. Listen to the episode now and start your journey to high-ticket success.