Buying Styles – the secret to successful selling

The Mike Ames Recruitment Show

Did you know that all of us have a way we prefer to buy things, and if suppliers sell to us in that way, they will be more successful?

It’s called our Buying Style.

Knowing how to spot, and then sell to a person’s buying style, is a bit like cheating, and will give you a massive competitor advantage.

It makes sense when you think about it.

We’re all motivated differently, so trying to persuade us to do something in a standard way is bound to deliver different results with different people.

That’s because we need to be approached according to our buying style.

Get this right and you are much more likely to get what you want. Basic persuasion skills really.

In this week’s Mike Ames Recruitment Show, Kirsty and I will be explaining: -

֍ what the 5 buying styles are

֍ how you work out a buyer’s style

֍ how you sell to a buyer based upon their buying style

All of us have a primary buying style and most of us have a secondary style too. Plus, our styles may change according to what we are buying.

Added bonus: you can use it to persuade your kids to clear up their mess before bedtime!

Want to be more successful when you’re pitching then this is the show for you.

BTW, my primary style is CHARISMATIC and secondary is THINKER – quite an unusual pairing.