Marketing Concepts to Increase Sales: Rob's Board Room Confessions Part 3

The Money Podcast

Rob talks about the psychology of sales, revealing insider secrets that will transform your approach to closing deals. Rob breaks down the art of creating irresistible offers, building desire, and mastering the subtle art of persuasion. Whether you're a seasoned sales pro or just starting out, this episode reveals strategies to help you increase your conversion rates and become a better seller.

KEY TAKEAWAYS

• Rob's "sales concepts that sell" list: newness, exclusivity, and high perceived value
• Master the art of creating urgency and scarcity without being pushy
• Building desire before discussing price is crucial for successful sales
• Understand the power of the "contrast frame" in presenting prices and discounts
• Explore Rob's "Golden Ticket" strategy for creating exclusive, limited-time offers
• Learn how to overcome objections by securing the sale first, then addressing concerns
• Discover the importance of storytelling in justifying discounts and creating believable value

BEST MOMENTS

"The first thing you must need, you must get them to want it."

"If they believed it was the last, they would come. If you believed it was the last, you would make them believe it was the last, and they would come."

"The way you know the value of anything is by comparing it to something else. Because otherwise, how do you know the value?"

"You must never tell them the price is because you need them to feel like they're getting value."

"It's often not what you say, it's how you say it, so it's in your tone."

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter

https://robmoore.com/podbooks

rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

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