Falk Fuhrmann 'Investigative Anthropology, Cultural Empathy and Brand Strategy in China'

The New Abnormal

Conteúdo fornecido por Sean Pillot de Chenecey. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Sean Pillot de Chenecey ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

2M ago 37:56

MP3•Home de episódios

Series Four
This episode of The New Abnormal podcast features Falk Fuhrmann, Executive Director at Shanghai HuiLue Business Consulting Co, and Visiting Professor teaching International Brand Communication & Innovation, Consumer Behaviour & Insights, at the China Academy of Art in Hangzhou.
He also is an award-winning creative strategist with more than 20 years of experience, who led the strategic planning department of TBWA when they opened their Berlin office. Later as head of strategy with DDB, he developed & championed the agency’s philosophy of creative business solutions. For nearly a decade, Falk led strategy development for P&G in CEMEA, APAC & Greater China.
So, we discuss all of the above in this fascinating discussion, which naturally takes in Daoism and Confucianism. Re: the former (and perhaps the latter) we had to struggle our way through some loud building activity in the background during some of this recording, so please channel your inner-harmony at those stages!

172 episódios

#Tech #Society #Business #Sean Pillot de Chenecey #Brand Positive #Hope #Communities #Resilience #The Post-truth Business #Influencers & Revolutionaries #Great Reset #Trust #Innovation #Climate Crisis