BONUS CONTENT: Right Strategy, Wrong Person

The New Marketing Show

There are tons of moving parts to account for when it comes down to nailing a digital marketing strategy. By working with professionals, you can hone in on your process and determine exactly what gets the ball rolling. Unfortunately, even when you have the perfect plan in place, results at times fall short. We often attest this to an organization having the right strategy but the wrong person trying to execute it. As we say, a plan is nothing without execution.

If you find yourself in a similar situation, take time to evaluate the team that surrounds you. Are they the right fit for the strategy? Can it truly be executed to its full potential? Without the proper people in place, your efforts are inevitably going to fall short.