#441 – Graham Arrowsmith & Kevin Appleby – New Podcasts

The Next 100 Days Podcast

New Podcasts

New podcasts feature in this week’s episode of The Next 100 Days Podcast. Graham is about to start 42ai, Kevin is about to start The Great Model Train Show.

Summary of the Podcast

Key Takeaways

• Graham is launching “42 AI” podcast about MeclabsAI with co-host Anna Kapil, focusing on UK and India markets.
• Kevin is starting “The Great Model Train Show” podcast about model railways, targeting an UK audience initially.
• Both emphasise the importance of identifying target audience, valuable content, and distribution strategies.
• Podcasting seen as a way to build influence and potentially monetise expertise in semi-retirement.

New Podcast Ventures

• Graham: “42 AI” podcast about MeclabsAI with Anna Kapil
  • Focus on UK and India markets initially.
  • Aims to showcase MeclabsAI capabilities to marketing heads of brands and their marketing agencies.
• • Name references “42” as answer to life, universe, and everything (Hitchhiker’s Guide) plus the age difference between Graham and Anna!

Anna Kapil

• Kevin: “The Great Model Train Show”
  • Targeting UK model railway enthusiasts.
  • Plans to have industry sponsors and high-profile guests (e.g. Pete Waterman, Rod Stewart).
  • www.thegreatmodeltrainshow.com

Podcast Launch Strategies

• Identify target audience and their interests.
• Create valuable, niche-specific content.
• Leverage existing networks for initial guests.
• Aim for at least 10 episodes to establish consistency.
• Consider appearing as guests on other relevant podcasts for cross-promotion.
• Utilise social media, website, and email marketing for distribution.

MeclabsAI Capabilities

• Trained on 10,000 marketing experiments.
• Offers marketing heuristics, copywriting, strategy, social media post creation, and conversion optimisation tools.
• Can create personalised marketing strategies and content.
• Potential to replace traditional websites with AI-driven engagement.

New Podcast Technology

• Discussion of new podcast hosting and production tools.
• Consideration of AI-powered tools for content creation and clip generation.
• Importance of video content alongside audio for social media distribution.

Retirement and Future Plans

• Both see podcasting as a way to stay engaged and potentially earn income in semi-retirement.
• Graham aims to continue with MeclabsAI ventures.
• Kevin planning ahead for potential income streams post-67.

Next Steps

• Graham to explore guest opportunities on marketing podcasts to promote “42 AI”
• Kevin to secure first 10 guests and sponsorship for “The Great Model Train Show”
• Both to investigate modern podcast hosting and production tools.
• Continue “The Next 100 Days” podcast, aiming for 500 episodes milestone.
• Graham to further develop Meclabs AI expertise and use cases.

Clips from the Podcast

Topics for The Great Model Train Show

https://thenext100days.org/wp-content/uploads/2024/09/Kevin-Appleby-Whats-in-the-New-Podcast.mp4

Why Listen to 42AI?

https://thenext100days.org/wp-content/uploads/2024/09/Graham-Arrowsmith-42AI.mp4

Different Perspectives

https://thenext100days.org/wp-content/uploads/2024/09/Graham-Arrowsmith-Different-Perspectives.mp4

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYes, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com