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Michele Ferron of Good Tuesday

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Manage episode 456143001 series 3484022
Conteúdo fornecido por The Paper Fold and Evergreen Podcasts. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por The Paper Fold and Evergreen Podcasts ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

How does what began as a pandemic pastime become the UK's first stationery B Corp? For Michele Feron of Good Tuesday, her sustainable brand came to life in 2020 on Etsy as Once Upon a Tuesday. Her then-eight-year-old daughter Flora created the name, but as this color-driven Cornwall brand grew, Michele realized a big evolution was in order.

However, the rebranding paled next to becoming a B Corp. Michele shares how the transition is far more than an icon to place on one's site — it represents a dramatic change in perspective to every conceivable area of her business. While all Good Tuesday merchandise was always 100% recycled, the transition entails a fresh emphasis on employees, environmental footprint, waste management, sourcing materials, ethical and transparent practices, customer service, impact on local community and involvement in social causes.

Thus as Michele sagely points out, receiving the official the designation only represents the first chapter of many positive changes, some small, some large, but all together they represent a complete transformation. You become a B Corp, she explains, and it becomes you.

Michele gives a colorful glimpse into the ever-growing B Corp community — and plenty of inspiration for other stationery makers on this side of the pond to consider taking the plunge as well!

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

69 episódios

Artwork
iconCompartilhar
 
Manage episode 456143001 series 3484022
Conteúdo fornecido por The Paper Fold and Evergreen Podcasts. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por The Paper Fold and Evergreen Podcasts ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

How does what began as a pandemic pastime become the UK's first stationery B Corp? For Michele Feron of Good Tuesday, her sustainable brand came to life in 2020 on Etsy as Once Upon a Tuesday. Her then-eight-year-old daughter Flora created the name, but as this color-driven Cornwall brand grew, Michele realized a big evolution was in order.

However, the rebranding paled next to becoming a B Corp. Michele shares how the transition is far more than an icon to place on one's site — it represents a dramatic change in perspective to every conceivable area of her business. While all Good Tuesday merchandise was always 100% recycled, the transition entails a fresh emphasis on employees, environmental footprint, waste management, sourcing materials, ethical and transparent practices, customer service, impact on local community and involvement in social causes.

Thus as Michele sagely points out, receiving the official the designation only represents the first chapter of many positive changes, some small, some large, but all together they represent a complete transformation. You become a B Corp, she explains, and it becomes you.

Michele gives a colorful glimpse into the ever-growing B Corp community — and plenty of inspiration for other stationery makers on this side of the pond to consider taking the plunge as well!

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

69 episódios

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