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Conteúdo fornecido por Alex Lopes and Jeffrey Vocell. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Alex Lopes and Jeffrey Vocell ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
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Klaviyo Director of Product Marketing, Katie Gerard on Product Launches

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Manage episode 372301658 series 2815424
Conteúdo fornecido por Alex Lopes and Jeffrey Vocell. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Alex Lopes and Jeffrey Vocell ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Questions covered in this episode:

1:27 Opening Question: Tell us about your journey into and through product marketing?

4:06 How you've used the core business metrics to influence your team or your leadership at Klaviyo?

5:37 How have you and the product marketing team at Klaviyo thought about differentiating yourself in the MarTech landscape?

7:50 How have you kicked off the process of repositioning Klaviyo?

10:29 What are some of the success metrics for you and the team?
11:52 How have you incorporated or planning to incorporate GenAI at Klaviyo?

13:44 How do you work with your GTM partners across sales and CS and how you handle the volume of launches?

14:29 What are some ways that you've successfully enabled your internal teams and maybe more specifically your go-to-market teams like sales marketing?
18:45 Can you share one piece of insight that has served you well throughout your product marketing career?

19:22 Can just share one piece of insight that has served you well throughout your product marketing?

Want more insights from Katie ? Check out her Sharebird Profile.

Looking to connect? You can find Katie here on LinkedIn.

  continue reading

89 episódios

Artwork
iconCompartilhar
 
Manage episode 372301658 series 2815424
Conteúdo fornecido por Alex Lopes and Jeffrey Vocell. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Alex Lopes and Jeffrey Vocell ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Questions covered in this episode:

1:27 Opening Question: Tell us about your journey into and through product marketing?

4:06 How you've used the core business metrics to influence your team or your leadership at Klaviyo?

5:37 How have you and the product marketing team at Klaviyo thought about differentiating yourself in the MarTech landscape?

7:50 How have you kicked off the process of repositioning Klaviyo?

10:29 What are some of the success metrics for you and the team?
11:52 How have you incorporated or planning to incorporate GenAI at Klaviyo?

13:44 How do you work with your GTM partners across sales and CS and how you handle the volume of launches?

14:29 What are some ways that you've successfully enabled your internal teams and maybe more specifically your go-to-market teams like sales marketing?
18:45 Can you share one piece of insight that has served you well throughout your product marketing career?

19:22 Can just share one piece of insight that has served you well throughout your product marketing?

Want more insights from Katie ? Check out her Sharebird Profile.

Looking to connect? You can find Katie here on LinkedIn.

  continue reading

89 episódios

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