Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Conteúdo fornecido por Alex Lopes and Jeffrey Vocell. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Alex Lopes and Jeffrey Vocell ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
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Managing Stakeholder Relationships with Jasmine Jaume, Director of Product Marketing, Support & Platform at Intercom
MP3•Home de episódios
Manage episode 292324857 series 2815424
Conteúdo fornecido por Alex Lopes and Jeffrey Vocell. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Alex Lopes and Jeffrey Vocell ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Connect with Jasmine on LinkedIn.
Join Jasmine on Sharebird.
Questions covered in this episode:
- Tell me about your career path to becoming a PMM.
- So you work in one group with multiple PMMs- How do ensure you're telling stories that are aligned?
- Do these stories align to your personas and differ based on seniority or segment you sell into?
- How have you successfully built relationships across teams? Or what are some secrets you've seen work well?
- What’s one nuance about Stakeholder Management that you only know now because you understand it deeply?
- Question from your AMA: Responsibility without the authority - that seems to be the position of quite a few Product marketers. How do you manage people who don't necessarily report into you?
- How do you get your team, and other teams, to align around customer priorities?
- What's been one time where a launch or a campaign didn't go to plan? How did you work with stakeholders to fix that?
- How have you built deep and productive relationships with product and proven your value?
- What's your outlook on the career of product marketing? Is it a good place to be?
89 episódios
MP3•Home de episódios
Manage episode 292324857 series 2815424
Conteúdo fornecido por Alex Lopes and Jeffrey Vocell. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Alex Lopes and Jeffrey Vocell ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Connect with Jasmine on LinkedIn.
Join Jasmine on Sharebird.
Questions covered in this episode:
- Tell me about your career path to becoming a PMM.
- So you work in one group with multiple PMMs- How do ensure you're telling stories that are aligned?
- Do these stories align to your personas and differ based on seniority or segment you sell into?
- How have you successfully built relationships across teams? Or what are some secrets you've seen work well?
- What’s one nuance about Stakeholder Management that you only know now because you understand it deeply?
- Question from your AMA: Responsibility without the authority - that seems to be the position of quite a few Product marketers. How do you manage people who don't necessarily report into you?
- How do you get your team, and other teams, to align around customer priorities?
- What's been one time where a launch or a campaign didn't go to plan? How did you work with stakeholders to fix that?
- How have you built deep and productive relationships with product and proven your value?
- What's your outlook on the career of product marketing? Is it a good place to be?
89 episódios
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