Owning the PMM Craft with Pallavi Vanacharla, Head of PMM, IoT at Twilio

The Product Marketing Experts

How do we become product marketers? Pallavi shares her extensive background in marketing and how she’s evolved to lead all marketing functions at a quickly growing company. She also shares her take on the 80/20 rule, how to structure your team, and achieve KPI’s. You’ll also hear why she values happiness and believes that “the success of the company depends on the manager”.

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1. Tell me about your career path to becoming a PMM?
2. What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
3. What’s one nuance about Product Marketing Org and KPI's that you only know now because you understand it deeply? Around doing it effectively.
4. How do you think of structuring your product marketing team, or just generally?
5. Based on the structure, how do you coordinate work across the team and have similar goals with PMs and other groups you’re working with?
6. Speaking of goals, as a leader how do you measure the success of your team? How do you set goals differently for individuals on your team who are at different levels?
7. What are some mistakes you’ve made and what you’ve learned from them?