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Bridging the Gap: Meeting the Demand for Personalized Senior Care in Assisted Living With Sally Su
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In this episode of The RAL Room Assisted Living Podcast, host Charlie Cameron is joined by Sally Su, the founder of Happy Journey Care Home. A Harvard MBA graduate and former professional athlete, Sally has developed a thriving assisted living brand in California, currently operating two locations with a third on the way.
Starting her journey in 2019, Sally bootstrapped her business from the ground up, leveraging her background in real estate investment to fuel sustainable growth. Tune in as she shares her journey from real estate to senior care, her hands-on approach to building efficient processes, and her vision for transforming residential assisted living.
Key Points:
- Transition to Assisted Living: Sally shares her shift from real estate and short-term rentals to senior care, driven by personal experiences and a desire to create meaningful impact.
- Building Happy Journey Care Home: From her first property in 2019, Sally details how she established her brand and expanded to two locations, with ambitious plans for continued growth.
- Hands-On Approach: Bootstrapping her business has allowed Sally to oversee every aspect—from acquiring and remodeling properties to day-to-day operations—ensuring innovation and quality care.
- Scaling and Financing: Sally describes her approach to financing, including using real estate investments for expansion and balancing financial goals with her commitment to quality.
- Navigating Regulatory Challenges: With California’s strict regulations, Sally offers insights on overcoming compliance hurdles and building a reliable, compassionate team.
- Meeting Community Needs: She discusses the rising demand for personalized, residential care settings as a favorable alternative to large facilities.
- Building Strong Partnerships: Sally emphasizes the value of maintaining relationships with discharge planners and placement agents for consistent occupancy and quality service.
- Future Trends and Vision: Looking ahead, Sally envisions increased collaboration with healthcare providers and a growing need for smaller, community-oriented care homes.
- Advice for Aspiring Operators: Sally advises new operators to take a hands-on approach, focusing on operational excellence and balancing financial sustainability with compassionate care.
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