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How to be a better marketer in 2024 with Rand Fishkin (NEWBIE)

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Manage episode 399555647 series 1390964
Conteúdo fornecido por Kate Toon and Kate Toon SEO Educator. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Kate Toon and Kate Toon SEO Educator ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Knowing your audience and cutting through the noise

In 2024 with the rise of AI, it can feel like we’re moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more?

Well obviously, yes, yes we do!

But where do we start?

How do we really know who our audience is, what they’re talking about and how to reach them?

Can we use data and insights to find out what podcasts they’re listening to, which social accounts they follow and the websites they love most?

And when we know all that information, what the hell do we do with it?

Today’s guest is an all-time favourite of the show and is going to help us understand what the eff is going on in the world of digital marketing and social media this year - and how we can be better marketers.

Tune in to Learn:

  • How much influence AI has actually had in digital marketing

  • The biggest challenges marketers are facing n 2024

  • What ‘dark social’ means

  • What the future of paid ads looks like

  • What is working in social media

  • How SparkToro works

  • How to use the data you find using SparkToro

  • Why email marketing is the way forward

  • What you should be investing your time in marketing right now

Useful resources:

Head to the episode notes.

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

  continue reading

167 episódios

Artwork
iconCompartilhar
 
Manage episode 399555647 series 1390964
Conteúdo fornecido por Kate Toon and Kate Toon SEO Educator. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Kate Toon and Kate Toon SEO Educator ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Knowing your audience and cutting through the noise

In 2024 with the rise of AI, it can feel like we’re moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more?

Well obviously, yes, yes we do!

But where do we start?

How do we really know who our audience is, what they’re talking about and how to reach them?

Can we use data and insights to find out what podcasts they’re listening to, which social accounts they follow and the websites they love most?

And when we know all that information, what the hell do we do with it?

Today’s guest is an all-time favourite of the show and is going to help us understand what the eff is going on in the world of digital marketing and social media this year - and how we can be better marketers.

Tune in to Learn:

  • How much influence AI has actually had in digital marketing

  • The biggest challenges marketers are facing n 2024

  • What ‘dark social’ means

  • What the future of paid ads looks like

  • What is working in social media

  • How SparkToro works

  • How to use the data you find using SparkToro

  • Why email marketing is the way forward

  • What you should be investing your time in marketing right now

Useful resources:

Head to the episode notes.

Freebies:

  1. Free webinar: Increase your website traffic (and sales)

  2. The Ultimate SEO Checklist

  3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

  continue reading

167 episódios

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