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36: The Power of Podcasting: Maximizing Revenue Potential
Manage episode 431829568 series 3532673
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Melinda Wittstock, the entrepreneur behind Podopolo, discusses the power of podcasting and the potential for growth in the industry. She shares her insights on the challenges podcasters face in monetizing their shows and the untapped potential for advertisers. Wittstock also highlights the importance of authenticity and storytelling in podcasting, as well as the need for podcasters to understand their target audience and develop a marketing plan. She emphasizes the role of AI in improving ad placement and driving higher conversion rates. Overall, Wittstock's mission is to empower podcasters to support their families and create meaningful connections with their audience.
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