How to win sales on social media | What does Jab-Jab-Jab, Right Hook, mean?

The Retail Podcast - DeathGround | Marketing and Small Business Advice

Have you ever heard the phrase:

"Jab, jab, jab, right-hook?" Made famous by podcaster and entrepreneur Gary Vaynerchuk?

Well it essentially means, before asking for a sale, offer tons of value. How many of you are guilty of just telling and selling in your social media feeds? How many of you are just posting on social media, because you think you have to? Rather than just doing what comes naturally to someone who is passionate about their business and communicating.

Maybe you are not a great camera person, so do a podcast. Maybe you are self conscious about your voice, post pictures. Maybe you can't take a good shot, but you can write? Then write a blog. I believe everyone has at least one supernatural skill that sets them apart from most others. You just have to find out what it is and ADD VALUE.

If you are not offering value in 75% of your social media posts, you are doing it all wrong. The truth is, there is business to win online in social media platforms, but you have to offer value and engage your audience first.

Be the brand. So today's podcast, is all about offering value before delivering the killer blow. That's what jab, jab, jab, right-hook is all about. If you like these posts, hop over to our Facebook or drop me a message on Twitter or Instagram @the_mobshow

Don't forget to rate, share and subscribe. But only if I have offered you enough value ;)