Ep. 66 - Chloe de Winter, Co-Founder of Nala

The Retail Wrap-Up

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Coming up on today’s episode we have a very special guest with us, Chloe De Winter, the Co-Founder of Nala , a progressive and inclusive underwear brand based out of Australia.
You’ve probably heard about Nala off the back of their recent protest after being censored across all social media platforms – in retaliation, they sent a giant inflatable breast down Melbourne’s Yarra River to challenge the "double standards" around the censorship of certain bodies on the internet.

In this episode, we dive deep into the inspiration behind starting Nala Underwear and what sets it apart from other brands in the market. We also discuss how Nala approaches sustainability, ethical manufacturing practices, and inclusivity in the fashion industry. Chloe shares her insights on the challenges and opportunities of operating a business in the Australian market, as well as the design process and how Nala Underwear uses social media and other digital marketing strategies to engage with customers. Chloe also let us in on the brands future plans and collaborations, plus her advice to other retail brands who are hesitant to take a stand on important social and political issues, and why it's crucial for brands to use their platform for advocacy and activism.
So, sit back, relax, and enjoy this insightful conversation with Chloe De Winter from Nala Underwear.
A HUGE thank you to Chloe de Winter for joining us + we hope you enjoy this conversation!
- SELECTED LINKS FROM THE EPISODE -
Nala
Chloe de Winter on LinkedIn
Nala on LinkedIn
Nala on TikTok
Nala on Instagram