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Navigating the Modern Retail Landscape with Pet Supplies Plus
Manage episode 388368092 series 3472495
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Ever wonder how a pet supply company stands out in an overcrowded market? That's exactly what we're unraveling in today’s conversation with Erin DeAngelis and Betsy Weakland from Pet Supplies Plus. As a beacon in the pet industry, Pet Supplies Plus distinguishes itself through an uncommon approach that revolves around infusing local flavor and personal experiences. From shaping the company's ethos around community involvement to valuing customer feedback, Erin and Betsy pull back the curtain on their roles in the company, the strategies they implement, and how they drive the company's private brand products.
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