Charlie Gretton - Sales and GDPR: Protecting Customer Data

The Salescadence Podcast

In this episode, Charlie Gretton, Senior Sales Exec at The DPO Centre, imparts his advice and knowledge on sales specific issues related to Data Protection and uncovers some of the key things that B2B salespeople should know if they want to mitigate the risks associated with GDPR.
Expect to learn:
What is GDPR?
Why you might need a DPO
What is consent and why do you need it
The risks of ‘paid for’ database lists
Future changes to UK GDPR
(Additional notes to supplement the recording)
PECR applies to direct marketing, however there are exemptions that make it easier to market to B2B. Ensure any bought in lists are pre-screened against TPS/CTPS before buying and check against your own ‘Do Not Call List’.
Reach out to Charlie on LinkedIn: https://www.linkedin.com/in/charliegretton/
The DPIA Newsletter: https://thedpia.com/
Lead Generation and The GDPR: https://www.dpocentre.com/lead-generation-and-the-gdpr-are-you-compliant/
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