118. Let’s Get (and Keep) Your Funnel Converting [Funnel Series]

The Savvy Seller with Kristen Doyle

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The time has come for our last episode in the Funnel Series! So far in the series, we’ve discussed what a funnel is, choosing the right product for your funnel, simple steps for conversion, writing sales emails, and launching your funnel. Now it’s time to deep dive into keeping your funnel converting over time!
Even with an evergreen funnel, launching is only the beginning. What happens when sales aren’t flowing as expected? Or what if sales suddenly drop off? These are all common challenges that all entrepreneurs face. So, let’s talk about how to fine-tune your funnel for long-term success.
I’m sharing my best advice from how to track key metrics like conversion rates and email open rates to making strategic adjustments and knowing when to refresh your funnel. By maintaining a proactive approach, you can prevent small issues from escalating and keep your funnel converting!

02:25 - Key metrics to keep an eye on once your sales funnel is live (and how to track them!)

04:08 - How to use your data to keep your sales funnel converting

05:44 - What to do if your sales pages isn’t converting and/or your emails aren’t being opened

08:14 - Tips for noticing when it’s time to refresh parts of your funnel

09:39 - My recommendation for how often to check in and update your funnel

Links & Resources:

• Hotjar
• Google Analytics
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Listen to the Funnel Series:

• Episode 117, Launching Your Funnel Without the Stress [Funnel Series]
• Episode 116, How Do You Write Sales Emails That Don’t Feel Salesy? With Nicole Kepic [Funnel Series]
• Episode 115, 3 Simple Steps for a Sales Funnel That Converts [Funnel Series]
• Episode 114, How to Pick the Right Product for a Sales Funnel [Funnel Series]
• Episode 113, The Non-Scary Guide to Funnels for Digital Product Sellers [Funnel Series]

Show Notes: https://kristendoyle.co/episode118

Check out my Everything Page at https://kristendoyle.co/everything