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Stale Social Media could really be hurting your brand
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Stale Social Media could really be hurting your brand. Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. When was the last time you updated your brands Facebook, Instagram, or LinkedIn page? If it’s been more than a week, I suggest you consider creating a post right now. If you already posted this week then I applaud you. Remember when people search for your brand online and see that you haven’t posted in a while most probably think that you have nothing new going on or even worse that you are out of business. In my opinion if you are not committed to updating ALL your Social Media handles at least once weekly then you should just delete all of them completely. Being on Social Media means absolutely nothing. But being consistently active on Social Media could mean everything. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at acupofjoemedia@gmail.com. Thanks so much for joining me and be sure to have a great day on Social!
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