2024's Top 7 Digital Marketing and Live Streaming Trends with Ross Brand

The Social Media Takeaway - Louise McDonnell

In this episode of The Social Media Takeaway, I am joined by Ross Brand, Author of 100 Livestreaming & Digital Media Predictions Volume 4. We chat about the top 7 digital marketing themes for 2024 as predicted by the 113 contributors to his new book:

1. The Power of Live Streaming for Business Growth: Ross shares his journey from broadcasting to live streaming, highlighting how this medium can significantly expand your brand’s reach and create deeper connections with your audience.
2. AI in Content Creation: Discover how AI is revolutionizing content production and management, and learn to strike the perfect balance between automation and authenticity.
3. The Art of Content Repurposing: Ross reveals strategies for turning a single content piece into multiple formats across different platforms, ensuring a wider and more efficient reach.
4. Rise of Short-Form Content and Micro-Influencers: Understand the growing impact of short-form content like TikToks and Reels, and why partnering with micro-influencers can be a game-changer for your brand.
5. Building Community Over Followers: Learn why focusing on building a community around your brand can be more impactful than simply increasing follower count.
6. The Importance of Authenticity in Digital Marketing: Ross emphasizes the necessity of maintaining your unique voice in a digital world dominated by AI and automation.
7. Adapting to the Changing Digital Landscape: Gain insights into the importance of agility and flexibility in your digital marketing strategy to stay ahead in the rapidly evolving digital world.

I always love catching up with Ross. This episode is packed full of practical advice, real-world examples, and actionable tips to help you navigate the complexities of digital marketing and live streaming. Whether you're a small business owner, a digital marketer, or just keen on staying ahead in the digital game, this episode is packed with valuable insights to elevate your digital marketing strategy in 2024.
And here's a link to where you can purchase, 100 Livestreaming & Digital Media Predictions Volume 4 - Buy it here
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