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E23: Ankur Khaitan's Retention Roadmap: A VC's Galactic Guide
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In this compelling episode, Ankur Khaitan, a seasoned venture capitalist, delves into the art of retention for D2C startups. From identifying the correct tech-play to crafting effective customer retention strategies, Ankur's guide is a must-listen for anyone seeking to forge a strong connection with their consumers. Tune in to explore the secrets of success in the world of retention!
- (00:27) - Moving from Consulting to a Venture Capital firm
- (01:14) - Embracing the Big Story with a Bullish Attitude
- (04:40) - Deciphering the Indian Market: Organic Growth vs. Push-Play Strategy
- (07:37) - Navigating Brand Strategies: A VC's Perspective
- (11:05) - Emphasizing Day-0 Retention for Business Success
- (13:19) - Key Metrics for Measuring Success
- (19:13) - Engagement Proxys for Sustenance
- (23:25) - RoAS Evolution: New Category Creation vs. Innovation within Existing Categories
- (30:04) - Scaling Up: Transitioning from a Small Fish to a Big Player
- (36:24) - The Founder's Marketing Dilemma
- (49:00) - Zero to Hundred: The Journey of Accelerated Growth
- (56:49) - The Founder's Hat is a Tough One to Wear
- (59:31) - The Phygital Play
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