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E39: On a Mission to Digitally Transform MEA Businesses
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We Indians take great pride in our business acumen, right? Well, Ankit Bansal, leading SellThru in Dubai, is a prime example. They're pioneering CRM, Marketing Automation, and SEO solutions in the region, bridging the gap between customers and partners.
- (01:49) - Agency to Client and Back Again
- (06:30) - Building Bridges: Integrated CRM, Marketing Automation, and SEO
- (08:21) - Exploring the Diversity and Expertise Across the Marketing Agency Landscape
- (13:02) - Understanding the Lay of the Land
- (14:58) - Evaluating Retention Maturity: Rating UAE & KSA
- (20:08) - Comparing UI/UX Standards: Legacy Brands versus Digital-First Innovators
- (21:55) - Balancing Internal Talent and External Expertise in Legacy Orgs
- (24:22) - From Bold Investments to Half-Hearted Attempts
- (28:16) - Fostering Customer Loyalty in Finite Markets
- (31:00) - Data - The Key to Retention Success
- (36:47) - MarTech Investment: Stack Selection, Overpayment, and Underutilization
- (39:43) - 3 Avoidable Mistakes in Stack Building
- (42:12) - Exploring Client Pitches, Pricing, and ROI in CRM and Retention Marketing
- (46:12) - Deciphering ROI Expectations and Benchmarks in Client-Agency Dynamics
- (49:50) - Balancing Cost and ROI: Navigating Tool Selection in Marketing Budgets
- (52:56) - Elevating Business Impact: Transformative Tales from the Agency Trenches
- (55:32) - Strategic Talent Magnetism: Fueling Growth in CRM and Retention Marketing
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