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E44: Powering Social Offline's Cool with CRM & Loyalty
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Social Offline is a popular hangout for millennials and Gen Zs, whether they're meeting up for work parties, catching up with friends, or going on dates. Rahul Wishard, in charge of CRM & Loyalty for Social's parent brand, shares insights into what keeps customers coming back for more.
- (00:42) - How Did Rahul End Up in CRM?
- (02:16) - From Empty Tables to Full Insights: Impresario's Data Journey in Hospitality
- (04:11) - Beyond Database Marketing: Crafting Customer Journeys in Hospitality
- (06:08) - Contrasting CRM Evolution in Hospitality vs. Retail
- (10:38) - From Registers to Wi-Fi: Tracing the Evolution of Data Capture in Hospitality
- (14:54) - Navigating Consumer Segmentation in Hospitality
- (18:43) - Mastering Data Chaos: Scaling CRM & Loyalty Across 51 Outlets
- (20:54) - Empowering 50+ Outlets: Unveiling the Significance of CRM & Loyalty
- (24:59) - Decoding Social's CRM Strategy: Metrics, Insights, and Impact
- (29:54) - Unraveling Social's Consumer Patterns: From Corporate Celebrations to Chill Hangouts
- (32:32) - Empowering Frontline Staff: The Future of Personalized Dining Experiences
- (36:11) - F&B Personalization: Data and Tech for Better Customer Experience
- (40:03) - Enhancing Customer Feedback Mechanisms in F&B: Challenges and Solutions
- (45:02) - Scaling Experiences & Overcoming Regulatory Hurdles
- (47:36) - Strategic Partnerships for Data Capture and Customer Engagement in F&B
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