65 The Lead Incubator (Part 1)

The Story Selling Podcast

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8M ago 31:48

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If you run an expertise-based service business, chances are you need to educate new potential clients when they enter your world. That 'education' could take various forms: social posts, webinar, book, email sequence, video.

Many of these things go hand in hand as part of a cohesive marketing strategy. But for me, email is still the best way to foster a relationship with new prospects based on know, like and trust.

In this episode I explain the latest iteration of my 'welcome email sequence' blueprint: The Lead Incubator. Read or listen now to learn:

Why the first email sequence new prospects receive is critical to deliver a positive marketing ROI (across all channels and activity)
How many emails to include (initially) in your sequence
How often to email
Where to place your calls to action
How many calls to action to include
How to drip your story efficiently and effectively across the sequence
How to attract and keep the attention of your ideal clients (and ONLY your ideal clients!)
How to share your own story, while also making each email pertinent to your reader

Links mentioned:

Read my own Lead Incubator sequence | buy from Amazon

80 episódios

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