901: How to Hook Your Ideal Customer with Humor with Shelby & Kristina of Take2Content

The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

What if I told you that introducing humor to your online presence can attract more customers to your brand? Today, I’m joined by the hilarious founders of Take2Content, Shelby Dash and Kristina Clifford. Their business began as a passion project for making funny videos, but things really took off when brands started noticing their comedic talent and requesting custom content. After both our guests lost their day jobs during the pandemic, they seized the opportunity to pitch their unique, funny videos to companies, and it worked!

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Shelby and Kristina quickly discovered that comedy isn’t just entertaining. It can be a powerful marketing tool. In this episode, they share how humor can build brand awareness, create memorable connections with your audience, and inspire other people to create funny and light-hearted content. Tune in to learn about their brainstorming process, favorite comedy tropes, and much more!

Episode Highlights

• Embracing Experimentation [0:06:12]
• Finding Relatable Moments for Marketing [0:19:23]
• Why Authenticity is Essential [0:31:10]

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

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