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S2E11: An Inside Look at Matador's Marketing with Director Kyle Ogilvie
Manage episode 438228410 series 2935323
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In this episode, we sit down with Kyle Ogilvie, the Marketing Director of Matador, to dive deep into the strategy behind one of the most innovative outdoor and travel gear brands. Kyle shares insider insights on how Matador has successfully blended functionality, style, and sustainability to stand out in the crowded market. We explore Matador’s approach to reaching both adventurous explorers and everyday travelers, the importance of adaptability in marketing across global markets, and the brand’s product design process.
Today's Guest: Kyle Ogilvie
An experienced marketing professional with over 16 years working across outdoor, travel, hospitality, and high-tech industries, specializing in authentic and creative brand storytelling. Passionate about sustainability and making a positive impact, with a proven ability to influence strategic direction through solid communication and subject expertise.
Whether you're a marketing enthusiast, outdoor gear aficionado, or simply curious about brand strategy, this episode is packed with valuable lessons and inspiration. Tune in for a behind-the-scenes look at how Matador's marketing plays a pivotal role in the brand’s success!
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