127. The Power of Success Stories (with Dana Owens)

The Visibility Factor

127. The Power of Success Stories (with Dana Owens)

Dana Owens is the founder of Next Level Copy, Inc. After more than two decades of writing copy in all of its many forms, Dana now specializes in her biggest copy passion: case studies. She conducts juicy client interviews and writes from a story-based approach to make the case studies she creates compelling, engaging, and highly effective at closing sales. She believes there’s not a business on the planet that can’t benefit from sharing the stories of their clients’ success — as well as a business owner who can’t reap the benefits of learning about the value and impact of their work directly from their clients’ mouths.

In this episode:

• Dana shares how she started out her career as a copywriter.
• She shared what she recommends for websites to have in terms of messaging.
• She discussed the gap that she saw in website messaging led to her next career pivot.
• What she includes when she creates case studies for companies.
• The next business evolution that she took by interviewing her client’s clients.
• The importance of using the information from interviews to create business insights for her clients and generate revenue for them.
• She shares some of the case studies and business wins that she helped give her clients.

Information on Dana:

• Dana's Website: NextLevelCopy.com
• Dana Owens on Linkedin (in/nextlevelcopy)

The Book that Dana Recommends:

• The Big Leap by Gay Hendricks

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