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Miruna Dragomir: A Journey Through Creativity, Strategic Thinking, and Analytics (TWIP #EP5)

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Conteúdo fornecido por The Website Intelligence Podcast. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por The Website Intelligence Podcast ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Our fifth #TWIP episode features Miruna Dragomir, Chief Marketing Officer at Planable.

Miruna started being drawn towards marketing by collaborating with an NGO. Later on, she found her passion for analytics at her job at Oracle and started discovering SQL when working at Uber.

Growth marketing is now her main calling and we're very excited that she was willing to share with us her secrets on how to take full control of the funnel - with a strategic mix that involves sales, marketing, and success teams.

So join us in an hour-long episode where we discuss the importance of the martech stash, access to data, but also on how to build teams and keep yourself and others motivated.

Hosts, Matt Sarson, CMO, and Dragos Gal, Head of Partnerships, at Visitor Analytics, take their guests on a journey through their younger years, first jobs, key lessons learned, and more; prior to digging deeper into the role of websites and martech; before ending on some final advice for budding marketers and business owners.

  continue reading

10 episódios

Artwork
iconCompartilhar
 
Manage episode 350496601 series 3407276
Conteúdo fornecido por The Website Intelligence Podcast. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por The Website Intelligence Podcast ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Our fifth #TWIP episode features Miruna Dragomir, Chief Marketing Officer at Planable.

Miruna started being drawn towards marketing by collaborating with an NGO. Later on, she found her passion for analytics at her job at Oracle and started discovering SQL when working at Uber.

Growth marketing is now her main calling and we're very excited that she was willing to share with us her secrets on how to take full control of the funnel - with a strategic mix that involves sales, marketing, and success teams.

So join us in an hour-long episode where we discuss the importance of the martech stash, access to data, but also on how to build teams and keep yourself and others motivated.

Hosts, Matt Sarson, CMO, and Dragos Gal, Head of Partnerships, at Visitor Analytics, take their guests on a journey through their younger years, first jobs, key lessons learned, and more; prior to digging deeper into the role of websites and martech; before ending on some final advice for budding marketers and business owners.

  continue reading

10 episódios

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